I started my B2B writing career while a business development professional on the east coast, and since then, I have expanded to copywriting and content writing for several industry leaders.
I'm passionate about the intersection between sales, branding, marketing and content development, and enjoy helping teams to produce quality content in a timely manner.
The key to B2B marketing is showing customers how you solve real-world problems and being consistent. Content should support the sales team, revenue goals, and overall business strategy.
~ Heather Martin, CEO at HRM Communications